YouTuber Logan Paul has reportedly spent millions on cards. Part of the increased demand is due to emerging and established influencers who have found many viewers by streaming themselves opening new packs. Card grading agency CCG reported that they had to buy a new building, and raised bonuses for new hires to be brought on so they could expand their staff. In response, they doubled the size of their staff and HQ, and even had to stop taking new submissions. According to Collectors Universe, their PSA Authentication and Grading Services division has been receiving cards every five days than it used to receive over three months. The newfound mania has caused card grading services and agencies to be completely overwhelmed. Cards that were once $10 are worth more than $20, and those once worth $20 are now worth $50. For instance, a rare Pikachu card was traded for an estimated $900K worth of cards in December, while a holographic Charizard sold for more than $311K. A major part of the frenzy is the price that older, more rare cards are fetching.
Walmart also announced that they will not be restocking cards due to “inappropriate customer behavior and increased demand. ” Last Friday, Target announced that in-store sales for Pokémon Trading Card Game packs will be stopped “ out of an abundance of caution ” related to the reports of “unruly behavior” among customers and the long lines outside of retail locations. And in the last year, the resurged demand has led to a “scorching hot” Pokémon card market, which has just become so extreme that it brought well-respected companies “ to their knees. Millennials made Pokémon trading cards super popular in the ‘90s, but in recent years interest “ steadily rose ” once again. Pokémon Cards Have Gotten So Popular Target Had to Stop Selling Them Pokémon cards are so popular again that some retailers stopped stocking them due to “unruly” customer behavior, Starbucks is being overrun with customized drink orders from TikTok, Bella Poarch just dropped her debut song and music video, and this ABBA song is causing a new nostalgic trend on TikTok -plus more youth-focused news that took over social media this week!
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